Portrait of an exhausted businessman covering his head with his laptop

The Reason Why You Can’t Keep It In Your Pants…

And before you start thinking that I'm going off the deep end and taking this post into some dark corner of perversion, stop!

I'm talking about your wallet.

At least your metaphorical wallet.

Because chances are, when you buy stuff online, you are either using a credit card or a paypal account or maybe even a stripe account.

End result, though, is that you see an offer on a sales page and it's all you can do to keep yourself from buying it.

And you can't figure out why.  Because you just keep buying product after product and you just can't stop doing it.

And yes, you like to blame ‘shiny object syndrome' for your weakness, but actually, it's something else.

There is something else that is causing you to continually keep whipping it out (again, your wallet) and buying seemingly every offer on every sales page that you come across.

Mercifully most of these product are under $10 each, right?  So at least if you do nothing with them, at least you are not ‘spending that much money, right?'

Actually, no.

The fact that these ‘magic pill products' that are going to answer all your money problems are so cheap, it's pretty easy to spend the money time and again, and not really know why.

Well, let me tell you why.

The answer is easy once you know what your motivation is for buying all these products.

The truth is, and maybe you don't realize this, but we, as people of a society, are trained from an early age to be employees.  That's right, we are trained to work for someone else who will then pay us for our time.

It's hard-wired into our brains and that's our biggest downfall when we decide to create our own business.

Because while many of us ‘hate' our jobs, we ‘love' our paychecks.  And many of us will know exactly how much money we will make every week, some people knowing this figure to the exact penny.  Employees count on their paychecks, they live their lives based on their paychecks, they depend on their paychecks.

And while people want to ‘fire their boss' and be free and independent, all it takes is remembering that lovely paycheck, and how the guarantee of it appearing every week will disappear once they leave their job, and guess what?  They find a way to deal with their job for another week.

For another paycheck.

And that's why you keep buying product after product, training after training, what some people might call BSO's (Bright Shiny Objects), over and over again, each one seemingly more alluring than the previous one.

But do you know why?  If you do, shhhhhh… don't give it away just yet.  Let everyone else stew for one or two more lines before I reveal the answer.

Ok, here is the answer why…

People keep buying infoproduct after infoproduct, almost on a daily basis, because they are looking for a regular paycheck.

With a regular job, an employee gets paid even if they hate their job, and more importantly, a lot of times all an employee has to do is show up for work every day and do the minimum amount of work necessary in order to still get paid.

The paycheck is guaranteed as long as they don't get themselves fired.  So many employees just basically do enough to NOT get fired while still getting their paycheck.

But there's a second part to why you are buying all those crappy infoproducts that you know you shouldn't buy, but you still do.

And that's where they get you.  Top of the sales page, right there, are the guarantees of making a ‘regular paycheck' for less than the price of a dinner for 4 at McDonald's.

You've seen these at the top of pretty much almost every sales page of a product that you buy in ‘hopes of making a regular income'… which is a paycheck…

Here's one to get you excited…

Or maybe this one…

This one gets ME really ‘hot'…

And my wallet practically makes the purchase itself when I see this one…

And this is how they ‘get' you… they start it all with how much their paycheck is… or more appropriately, how much their paycheck ‘could be'…

Don't be fooled, this shit takes works, and guess what, your inner employee is seduced by the paycheck, but once you actually find out all the details, your inner employee decides that the minimum amount of work needed to ‘make the money' is too much.  So they quit and start searching for another paycheck somewhere else…

Let's remember, in a ‘real job', all your inner employee had to do was show up for work and not get fired.  Easy peasy lemon squeezy.

But with any of these 4 ‘paycheck replacing systems' show above, let's be honest, you are ‘gonna have to work baby.'

And guess what, baby doesn't want to work.

So your inner employee gives up on the thing your wallet just bought, and looks for the next paycheck.

And guess what, it'll come calling all too soon.

And you probably won't be able to keep it in your pants… again, we're talking about your wallet.

So remember this from today's chat…

  1. We were all trained to be employees.
  2. If you wish to break the cycle, you need to remember this fact.
  3. When presented with the promise of a paycheck, keep it in your pants… at first.
  4. Look beyond the paycheck and determine if you can ‘do the work' for that paycheck.
  5. Not sure if you can do the work?  Reach out to the creator of the product and ask them the questions to get the answers you need.
  6. If the answers you get confirm that you'll be able to ‘do the work', then ‘release the kraken' and let the wallet do it's work.
  7. If the answers you get confirm you'll ‘hate the job', then keep it in your pants.
  8. And if the creators never bother to answer your questions, then run away.  Because if they ignore you BEFORE you are a customer, how do you think they will treat you AFTER you've given them you're money?  – Spoiler Alert – It WON'T be better… it'll be worse.

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    • Don
    • May 9, 2018

    Very interesting psychological analysis of the whole scenario. This came just at the time I needed to hear it. Thanks!

      • Steve
      • May 9, 2018

      You are most welcome Don! And thanks for reading and commenting! And I’ll be honest with you, sometimes writing about these things helps solidify it in my own mind as well.

  1. Reply

    Is there a link to the $4,659.58/mo opportunity?
    LOL 🙂

      • Steve
      • May 9, 2018

      LOL. Yes there is. But you’ll never get it out me. Though if you wait long enough, it’ll probably end up in your email inbox if you are on the “right” list… Cheers!

    • Jacquee Myers
    • May 9, 2018

    Steve Chase, the multi-talented marketer who does great videos, smooth, professional voice-overs, has a great blog, and who gets his emails opened with very intriguing subject lines, LOL. Your analysis is spot-on. I have a close friend who’s been telling me for years to quit thinking like an employee and start thinking like an entrepreneur.

      • Steve
      • May 9, 2018

      Hey Jacquee! Thanks for coming by and visiting my blog. And thank you for the kind words as well. And regarding your friend,I agree… you SHOULD listen to them. 🙂 But in all seriousness, even for people who I’ve seen working online for years, even they have issues with “chasing the paycheck.” It’s human nature I suppose. We are all in the same boat, us entrepreneurs. Cheers!

    • Marelva Blenman
    • May 9, 2018

    Thanks Steve you and Adam are just a few people I’ve come to trust in the IM marketplace.

      • Steve
      • May 9, 2018

      Thanks Marelva, I appreciate it. I can’t speak for Adam, but I’ve always done my best to be truthful in the things that I say, teach, and promote.

  2. Reply

    Thanks for this post Steve. You’ve absolutely nailed it.
    But how did you know how my mind works? Spooky!

      • Steve
      • May 10, 2018

      Ray, lol! We ALL fall victim to the paycheck mindset. And when sales pages use it to try to convince us to buy their products, we grasp at that sliver of hope. From my own experience, I’m amazed sometimes how strong that desire for a paycheck can be. Cheers!

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